Hi! I'm Anna 

Usable, valueble and functional digital experiences are my passion.


I'm the CEO at Kolibri, a digital agency based in Reykjavík, Iceland. 

Work Experience

2023-Present

CEO @ Kolibri

2018-Present

Senior UX Researcher @ Kolibri

At Kolibri I lead research processes for digital projects using Design Thinking methods such as Design Sprints. 

2013-2018

UX Specialist @ Origo

At Origo (formerly TM Software) I consulted with designers and developers as well as customers on user experience, service design and usability.

2010-2012

Search Engine Implementation @ Siteimprove

At Siteimprove, I designed, set up and implemented Siteimprove's internal search engine module, Enterprise Search to customers websites and provided customer support.

Skills & Expertise

Areas of Expertise

Design Thinking

Design Sprints

User Experience

Usability

Service Design

Facilitation

Innovation

Digitalization

Research Expertise

User Interviews

Quantitative analysis

Qualitative analysis

Personas

Persona Mapping

Journey Mapping

Story Boarding

Other Experience

2017-2019

Chair of the Board @ SVEF

SVEF - The Icelandic Web Industry Association

2017-Present

Lecturer @ Tækniskólinn

Assistant lecturer in Vefþróun (Vefskólinn). Teaching UX, user research, design thinking, user testing and prototyping.

2016-2019

Lecturer @ Háskóli Íslands

Speaking & mentoring

Speaking

Stjórnvísi

Leiðtogafundur brandr

Startup Supernova - Klak

Reboot Hack

Ský

UT messan

Mentoring

FKA framtíð

Startup Supernova - Klak

Reboot Hack


Final projects @ Tækniskólinn and HÍ

Education

2011-2013

IT University of Copenhagen

MSc - cand.it 

Digital Design & Communication 

2009-2011

Copenhagen Business Academy

BSc

Web Development

2007-2009

Copenhagen School of Design and Technology

AP degree

Multimedia Design

MSc thesis

Human Computer Interaction: How Humanized Online Financial
Services Affect the User Experience